A Fitness Apparel Prescription
It’s no secret that lululemon is my dream store. Every time I’m near its flagship store in my neighborhood I start to beeline. It’s sad, but my fella has to shout at me not to enter, but it’s no use. The power of the lululemon is much too strong!
I run around that place like a kid in a candy store. It doesn’t help that all the girls who work there are super friendly and passionate about their products. That kind of enthusiasm coaxes my debit card to slip out of my wallet, which is why my guy does his best to distract me if he sees the logo approaching.
It’s expensive and addicting—dangerous cocktail. That said, it’s hard to hate the place because the company is just so darn perfect and lovely. They actually care about fitness and the community. Strike up a conversation with your local lululemon gal and she’ll tell you about all the fun fitness classes she takes. She’ll point out her favorite gear and her eyes will bulge with excitement. It’s addicting to be around.
I went into the store a week ago and played with the new products. I looked at the new feedback on their suggestion board and bought a Vinyasa (yoga) Scarf I’ve been eyeing for a long, long time. I also got a chance to go to the back of the store and see the feedback they’ve been getting on the clothes. What’s that you say? You didn’t know they did that? Yep, if you buy something from lululemon and find that it gives you camel toe or rides up your booty, then you should go to the store and tell the gals. They report all of that back to headquarters. They also dig hearing what you need that they don’t have. If you have the perfect running shirt in your head that you just can’t find on the shelves anywhere, you can explain it to them and they’ll send that along to corporate HQ. I’m still waiting for my jersey-like running top. It will happen! It will!
I know of very few stores that have that Cheers mentality (where everyone knows your name…SING WITH ME!). Stores that care about what I think and how the fitness clothes work for me. The care they show folks like you and me makes that $60 shirt a little easier to shell out cash for. You’re walking into a “lab” of experts. You tell them exactly what your body needs for the types of workouts you’re doing and out will pop five or six different options they’ll let you try on. When push comes to shove, you get what you pay for. I’m traveling to Canada tomorrow for a wedding, and I plan to make a nice little detour at some point to visit headquarters. According to the girls, they have fun stuff that you can only get there. I’m about to buck-buck in Vancouver!
When push comes to lululemon, you get what you pay for and then some extra om. Does the prescription apparel mentality make you swoon or are you a get-it-and-go kind of gal? —Tish