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Reebok Inspires, the Government Issues, and Survey Says

Reebok brings back the fun, the government releases new exercise guidelines and researchers say more community wellness programs are needed.

Less Work, More Play
The talented people over at Reebok recently launched a new initiative to make workouts more fun for women. To do so, Reebok teamed up with 19 fitness instructors from around the world, each of who a unique perspective on fitness. One of those instructors is Jennie Widegren from Switzerland:

Jennie specializes in dance but does a lot of work in the gym and practices yoga, too. She believes that fitness is a way of living and is inspired by music and results. Her fitness philosophy is that energy creates energy and if you set your own limits, then you can do anything you want to do. I like it. Check out Jennie’s profile and the other instructors below. Prepare to be inspired.

Less work, more play.

New Rules
How much exercise do you need each week to reap substantial health benefits? According to the U.S. government, the magical number is two and a half hours of moderate aerobic physical activity or one hour and 15 minutes of vigorous physical activity each week for adults. The kiddos need an hour or more of physical activity. According to the report, walking briskly, water aerobics, ballroom dancing and general gardening are moderate-intensity aerobic activities. Vigorous intensity aerobic activities include race walking (They really said this. Who does that besides Olympians?), jogging, swimming laps, jumping rope and hiking uphill. To up the health benefits, grownups should increase their aerobic physical activity to five hours a week at a moderate intensity or two and a half hours a week at a vigorous intensity. Adults should also incorporate muscle strengthening activities, such as weight training, push-ups, sit-ups or heavy gardening, at least two days a week for maximum benefits. Confused yet? I should note that this is the first-ever official physical activity guidelines released by the Feds.

I had to do a quick tally in my head to see if I hit the guidelines, and most weeks I do meet the two and a half hours a week at a vigorous pace recommendation. (And, yes, I patted myself on the back for doing so.) How about you? Do you meet the new guidelines? Love them? Hate them? Perplexed by them?

Count the minutes.

Room to Improve
Following the release of the government’s physical activity guidelines came a study showing that people need more community wellness options. The Amway Global Wellness Index, a study of more than 15,000 Americans, shows that nearly one in five say that they have never participated in a group activity, such as walking or biking with family or friends. And 23 percent are not exercising for at least 30 minutes on a regular basis. Ouch. My fellow Americans, why so anti-social and inactive? (I, of course, say this in jest as I usually workout alone and gave up my workout last night to watch The Rachael Zoe Project.)

funny pictures
The survey also found that while many Americans are satisfied with their communities’ wellness offerings—such as access to group exercise classes, personal trainers and nutritionists—there’s definitely room for improvement, as fewer than half of Americans are highly satisfied with their offerings. In fact, the more Americans claim to exercise, the higher researchers found that they rated their community’s physical activity options, including parks, walking paths, organized sports, gyms and more. The plot thickens. Almost half of who exercise on a daily basis rate their community offerings as “very good,” versus 28 percent of those who do not exercise at least three times per week. Researchers didn’t really dissect what any of this means, but it seems to me like the more people work out the more they appreciate their community’s offerings…or maybe they workout more because of the offerings? My brain hurts.

Info overload (and tips!).


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  1. Marcy says:

    I don’t really pay attention to the guidelines because I’m certain that I meet them BUT looking them over . . .they’re confusing LMAO!

  2. Sagan says:

    I think my brain hurts too.

    But one thing is certain, as a whole we all need to move some more!

  3. tfh says:

    Ah, the government. They already made my brain hurt trying to figure out what I should eat, now they’ve complicated the concept of fitness.

    Reebok’s philosophy sounds like something I can do. And I’m feeling particularly warm towards Reebok since they made my beloved new Premier Verona sneakers– they can do no wrong.

  4. dietbook says:

    I do meet the guidelines most weeks…but I agree, they, um, could have been phrased more clearly. 🙂

    As for community wellness offerings – people who don’t exercise regularly probably don’t have a clue what is even offered, because they aren’t really checking their options. So they probably don’t think there’s much out there…

    I do think most communities could do a lot more to make fitness readily accessible, particularly to low-income residents. I’d love, for instance, to see more walking trails and way more biking trails in our area. I love the FitTrail concept and personally think every community should have at least one. But then, I’m sort of an idealist. 🙂

    Love the less work, more play idea too!


  5. Delightfully Healthy says:

    I think the government is re-purposing retired spies to write their guidelines… But I’m thinking that they aren’t too difficult to meet, once you decipher them. So, yay! And more fun, less work definitely works for me! Thanks for the great info.

  6. carla says:

    Im with sagan. all too much to think about—-I just do what I can on a daily basis.


  7. Danica says:

    Way too much to read.. buuuut I’m into working out and getting more people out there as well! Thanks for raising awareness!

  8. GroundedFitness says:

    the morning mall crew. they race walk. the actual rules for it are you have to have one foot in contact with the ground at all times. its hard. i made fun of it, then tried to mock it, which i was no good at, and ended up embarrassing myself.

    good times.

    Kelly Turner

  9. Crabby McSlacker says:

    Race walking is indeed a stupid, annoying, ridiculous form of exercise. I’ve done it because my knees are a mess and may have to go back to it, even though I vastly prefer running.

    When I used to do it regularly I NEVER saw anyone else doing it, even on busy trails. Probably because it looks dumb and feels uncomfortable and all around sucks.

    But there’s no way to walk and get aerobic for me without the hip swinging and arm pumping and general dorkiness.

  10. Jenn says:

    I’m glad I’m not the only one who has brain freeze when it comes to the government’s guidelines. I figure that if I’m active most days of the week then they should be happy.

    tfh: I’ll have to check out those sneakers…I just googled them and they look cute. (Which totally shouldn’t be why I choose a shoe, but whatev.)

    dietbook: Great points on community. I couldn’t agree more!

    Kelly and Crabby: I love your honest opinions about racewalking. It’s an activity that I just can’t get. lol.

  11. johnsmith says:

    Reebok Inspires story is one of discovery and innovation.which can be viewed from vantage points within the building uniting employees with the sporting and fitness activities that define Reebok and inspire new product development.


    Internet Marketing

  12. Carrieann says:

    82fTxI Very true! Makes a change to see somenoe spell it out like that. 🙂

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