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How Ridiculous Is the Summer’s Eve Ad Campaign?

pink flower

I had no idea how to illustrate this post. A pink flower seemed most appropriate. I wasn’t going to use a vagina hand. Credit: enicky0680

The most ridiculous thing to hit the advertising arena since…well, ever, is this bit of idiocy from Summer’s Eve. I won’t go on too much of a tirade because others have said it much better than I could (just check out the comments in link above). But seriously, when Jenn sent this to me the other day, I cringed. Again and again and again.

According to this article, the company’s intention is empowering women and removing stigmas. But really, they’re out to sell products. And worse than the racial stereotyping and the talking hand-vaginas is the fact that these products to cure feminine odors are in no way necessary. And it bugs me that teenage girls may see these types of ads and think that they’re unclean when they’re simply not. Do you batheregularly? Then you probably don’t need special cleansing cloths or deodorant sprays for your vagina. Need more convincing? Just check out all of these reasons not to mess with your nether regions.

Click here to take our poll on this controversial ad campaign!


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  1. Christa says:

    Ugh. This is terrible. As a former member of the marketing/advertising industry, I apologize on behalf of all the good marketers/advertisers out there. Clearly, the folks who put this campaign together are posers and should go back to whatever careers from which they came.

  2. Alyssa says:

    Urgh, I DESPISE these ads! I went over to their website and they’ve had A LOT of negative comments!

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