The Under-Cheesing of America?

First, let me acknowledge that I’m still in the Stone Age when it comes to commercials—I still watch them. But some commercials are darn funny and therefore worth checking out, whether they’re intended to be humorous like the Tide commercials I love or just happen to come out that way.

One that falls into the latter category is the recent Domino’s pizza commercial that introduces the company’s newest cheesy bread. The commercial starts out with a Domino’s food guy saying that “under-cheesing” is rampant. I’d seen the commercial before, but the other day was the first time it really hit me. I told my husband that I didn’t think “under-cheesing” was a problem in America. We had a really good laugh over it, and then he tried to take credit for my joke.

Can’t see the video? Click here to see the Domino’s cheesy bread commercial.

I totally understand that it’s the job of the commercial to sell a product (and I do love the way he says “Stuff it with cheese.”). And Domino’s ad campaigns of late have been centered around the fact that the company is doing some much-needed product improvement. And the company is making cheesy bread, so you would expect that there would be cheese on it. (Although maybe not stuffed with bacon and jalapenos. I guess spinach and feta is the “healthy” version?) But to say that America is under-cheesed…well, I think there are a lot of people who would disagree. Under-fruited and vegetabled? Yes. Under-cheesed? Probably not.

Anyone else still watching commercials? Seen any that strike you as fitness or food funny? —Erin

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  1. Alyssa says:

    Ha! No, we’re definitely NOT “under-cheesed.”
    And even with the improvements, Domino’s is still pretty gross. IMO.

  2. Hah… yes. True. Valid points all around. There’s cheese in everything, and you’re considered crazy if you ever don’t want it.

    Nice try by Dominos, though!