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Checking Out Reebok CrossFit, HQ and So Much More!

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Believe me. It's even more impressive in person. Credit: Reebok

If someone had asked me what the first thing that came to my mind was after hearing “Reebok” a few weeks ago, I probably would have said those high-top white aerobics shoes from the 80s. But now what would I say, after spending a full day at Reebok HQ on behalf of FitFluential? Well, I’d say “bad ass,” or “I want to work there.”

Reebok had a group of bloggers flown out to their headquarters in Canton, Mass., for a full day of what Reebok is all about: fitness. We got to learn about its 10-year deal as CrossFit’s official partner (dude, the sport of fitness HAS arrived), meet with its top shoe designers, hear about its latest apparel and footwear (including some top-secret stuff you’ll get to learn more about in the coming months—whee!), see how they make models for their shoes, and so much more. It was seriously quite the fit day.

Trying Reebok CrossFit

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A lot of thought and research goes into these Reebok shoes, folks!

While we’ll be reviewing much of the gear from the day soon (preview: we loved this shoe so much from the get-go that it won a Fittie!), today I wanted to share a few photos from the event and talk about the workout that Reebok is all over: CrossFit. In fact, they have a huge “box” (what the CrossFitters call a gym) at Reebok and offer classes multiple times a day for their employees to take.

Oh, and it’s staffed by Austin Malleolo, who is just one of the best CrossFit athletes on the planet, along with other super-talented peeps. Can you imagine? “Hey, co-worker, want to take a break from these TPS reports and go do Fran with a guy who can do it in 2:14?” Um, yes, please.

FTC disclosure: We often receive products from companies to review. All thoughts and opinions are always entirely our own. Unless otherwise stated, we have received no compensation for our review and the content is purely editorial. Affiliate links may be included. If you purchase something through one of those links we may receive a small commission. Thanks for your support!