How We’re Powering Up Our Brand One Charge at a Time

This post is sponsored by BIC Graphic. Find more on our sponsored post policy here.

We’ve largely built our business and brand on word of mouth. Because, while we do have a massive mission to save the world from dieting and deprivation, we don’t have a massive advertising budget. So when we say you guys are everything to us — it’s so true. You’ve been spreading the word about FBG since 2008!

As our brand has grown from one site to four, and a podcast, plus speaking events and an online weight-loss program, we’ve evolved in our business, too. No longer are Kristen and I just typing in front of a computer all day. We’re out at events, we’re networking and connecting with others in our field, and we’re meeting with readers, clients and people who want to live a more Fit Bottomed life. And we love that — and we want to make the most out of each and every one of those encounters.

And let’s get real. There is A LOT of noise out there. There are a lot of websites and products and programs and … OMG … how do you stand out!? How do you get people to not just smile at your name (thank you, Queen, for the name inspiration) but actually remember it, go home and then pull it up on their computer or device time and time again?

Here’s the answer: you put your brand top of mind by stamping it on something that they actually use. Something like a promotional product!

It was hard to pick a product to put our brand on because there are so many to choose from, but we settled on the Compact Aluminum Power Bank in the bright blue color you see above. While something like a branded water bottle or towel might seem like an obvious fitness choice (and those are awesome options), we went with the power bank because it’s just so darn useful. Not to mention powerful. (Get it? Of course you get it.)

All of us are so connected these days and we know for a fact that we’re not the only one cursing at our phones or laptops when we run out of power and can’t find an outlet. (I mean, it means you can miss out on taking notes from a great meeting or capturing an awesome Instagram story!)

This is the kind of promotional product that people will take with them EVERYWHERE. And every time they plug in for more power, they’ll be thanking us and seeing our brand and URL time and time again.

These even come pre-charged right out of the box. We’ve given these out at business meetings, coffee shops, at the gym, group runs … people take their devices everywhere they go and they are so happy to have our power bank save the low-battery day. It’s a promotional product that people don’t just use once or twice. They save it and it becomes one of those things that they always keep with them.

Also, the quality is great. It totally fits in our budget and helps us reach our goal to spread the word and make the world a more body positive place … one powered up charge at a time!

For more info, be sure to check out BIC Graphic’s website, and Instagram and Facebook page! And if you come to our retreat this summer, know that you’re getting one of these cool branded power banks just for you! —Jenn