fbpx ;

Why We’re Not Doing New Year New Rear Week Anymore

Have you guys been reflecting back on 2019?


Because we have.

The past year has been crazy — yet wonderful — here in a number of ways. We traveled, added two more babies to our collective the Fit Bottomed family, and took our anti-diet and size-inclusive message even further with an IGTV and Facebook Live series and a series of posts and resources on how to break free from diet culture.

And in all of that, we’ve had the intention to help all of you to continue to — as our tagline says — not hate yourself healthy. ‘Cause that ish don’t work.

But in all of that, we’ve also learned a lot ourselves.


We’ve spent a lot of time reflecting on what we want this site to be and how we want to serve you. And that means taking a close look with really clear eyes at something that, in many ways, is near and dear to our hearts … but doesn’t quite align with our mission anymore (even if it does always elicit a laugh — we’re suckers for that!): New Year New Rear Week.

We’d been doing New Year New Rear Week since 2009. That’s a decade! But, as we’ve continued to immerse ourselves in the anti-diet community and have become more strongly aligned with a more size-inclusive and fit-at-every-size mission, we now very plainly see that this week is simply adding to the diet culture fever that hits so strongly at the start of a new year.

And we don’t want to be a part of that.


So, this week — and all January long — it’s going to be pretty much business as usual here. Yes, we’ll still have some fun giveaways because we love to do that for y’all, and, you better believe we’ll be doing some special posts that address all that “New Year” motivation you might be feeling — it’ll just be in a different and more enlightened way. We’ll also be releasing a new podcast ep each week in January — each one speaking to new ways of learning to love yourself unconditionally and tapping into your own unique power.

Now, you might see some old New Year New Rear content on the site or cycled around on social media. We’ve decided to keep those posts active as a transparent acknowledgement of where we’ve been — and, man, we have made some mistakes. But, now we have our eyes set on the future — and on where we want to go and how we want to best use this platform.


Because as Maya Angelou said, “When you know better,  you do better.” And we want to do better.

So, as you head into the new year, can you take a look with clear eyes at some of your New Year’s traditions and beliefs to see if there are any that no longer line up with the life you’re living and goals you’re setting?

FTC disclosure: We often receive products from companies to review. All thoughts and opinions are always entirely our own. Unless otherwise stated, we have received no compensation for our review and the content is purely editorial. Affiliate links may be included. If you purchase something through one of those links we may receive a small commission. Thanks for your support!