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Why Can’t We Seem to Get Enough? Our Review of the Book Craving

Yep, we're totally like the Pavlov dog.

Yep, we’re totally like Pavlov’s dog.

Man, we’ve been talking a lot about food issues lately, right? First we reviewed this amazingly intense and powerful book on overcoming food addiction, and today we’re sharing our thoughts on another book that covers the same topic, but in a much different way and through a much different lens. (Hey, different strokes for different folks!) Craving: Why We Can’t Seem to Get Enough is written by Omar Manejwala, a nationally recognized expert on compulsive behaviors.

In the book, he explains the biological phenomenon of cravings and shares tools (spoiler: it involves remapping the brain!) to help us break free from our seemingly insatiable hankerings for certain things, be it alcohol, drugs, tobacco, sex or — you guessed it — food. Based heavily on science and his experience helping others, this book is no light read. It’s crammed full of all kinds of amazing stuff, from how your thoughts change your brain to the differences between urges and true cravings to how the itty-bitty decisions we make can later result in us reaching for the sugar.

In addition to the science on addiction, Manejwala also shares tricks on how to break the addiction cycle, no matter what it is that you’re addicted to. From breaking up with sugar and chocolate cravings to quitting cigarettes, there’s a ton of advice on how best to do it. From tips on what to eat, how to think, how to get help and how to find a support system, if you have a craving you’d like to kick (and better understand), this is a guide to do just that. It may be a heavier and more science-based read than most healthy living books you pick up, but I simply found it fascinating!

What cravings do you experience regularly? Have any tricks for kicking ’em? —Jenn

FTC disclosure: We often receive products from companies to review. All thoughts and opinions are always entirely our own. Unless otherwise stated, we have received no compensation for our review and the content is purely editorial. Affiliate links may be included. If you purchase something through one of those links we may receive a small commission. Thanks for your support!