It began as a single blog with a tongue-in-cheek play on a Queen song. Today, the Fit Bottomed World, run by Jennipher Walters and Kristen Seymour, is an online phenomenon reaching millions of women (and men!) each month. And, of course, the focus is always on the idea that fit bottoms come in all shapes and sizes — and that you’re more than the number on the scale.

(And they know because they’ve been there. Read Jenn’s personal story here, and Kristen’s here.)

True pioneers of the body positive movement, Jennipher Walters and Erin Whitehead began Fit Bottomed Girls in 2008 as friends looking for a fun, fresh and no-diet approach to being healthy. Months after the site launched, it took off — readers were clearly hungry for something other than “how to lose 10 pounds in 10 minutes and get the perfect man.” Infusing their own experiences (both failures and successes) they created a community of “FBGs” — welcoming everyone in, including writer Kristen Seymour, who would later become a business partner.

From there, the Fit Bottomed World grew into Fit Bottomed Mamas, Fit Bottomed Eats, a book, Fit Bottomed Zen, a podcast and a weight-loss with self love challenge.

What’s up next for this inspired brand that keeps pushing ahead? Erin left the company in 2017 to pursue other interests and focus on her family, while the Fit Bottomed World has expanded into live events. Jenn and Kristen also continue to work with major brands such as Brooks Running, Marshalls and Pure Protein on campaigns and other influencer projects that are fully aligned with the Fit Bottomed World’s mission. In fact, Jenn and Kristen were named as one of The 100 Most Influential People in Health and Fitness by Greatist in 2016 and 2017.

And the one thing that will never, ever change is the company’s mission to continue to let women (and men!) know that they are so much more than a stupid number on the scale.