It began as a single blog with a tongue-in-cheek play on a Queen song. Today, the Fit Bottomed World, run by Jennipher Walters and Kristen Seymour (who are certified fitness professionals — Jenn is a certified personal trainer and health coach, and Kristen is certified in triathlon, swimming, and TRX coaching — but also just everyday regular women), is an online phenomenon that has reached millions of women (and men!). And, of course, the focus is always on the idea that fit bottoms come in all shapes and sizes — and that you’re more than the number on the scale.
(They know because they’ve been there. Read Jenn’s personal story here, and Kristen’s here.)
True pioneers of the body-positive movement, Jennipher Walters and Erin Whitehead began Fit Bottomed Girls in 2008 as friends looking for a fun, fresh and no-diet approach to being healthy. Months after the site launched, it took off — readers were clearly hungry for something other than “how to lose 10 pounds in 10 minutes and get the perfect man.” Infusing their own experiences (both failures and successes) they created a community of “FBGs” — welcoming everyone in, including writer Kristen Seymour, who would later become a business partner.
From there, the Fit Bottomed Girls expanded into new verticals and products to serve its growing readership, including Fit Bottomed Mamas, Fit Bottomed Eats, a book, Fit Bottomed Zen, a podcast and the online course Love Your Body. Love Your Life.
In 2017, Erin left the company to pursue other interests and focus on her family, while the Fit Bottomed World expanded into more speaking engagements, retreats, and brand consulting. Jenn and Kristen have worked with major brands such as Brooks Running, Marshall’s, and Pure Protein on campaigns and other influencer projects that were fully aligned with the Fit Bottomed Girls’ mission. In fact, Jenn and Kristen were named as one of The 100 Most Influential People in Health and Fitness by Greatist in 2016 and 2017, and were listed as one of the best healthy living bloggers of 2018, 2019 and 2020 by Healthline.
These days, Jenn and Kristen are focusing on other outside projects in addition to running the website.
Jenn continues to publish content and share workouts in real time from @FitBottomedGirl, but she also spends time consulting with wellness-minded brands, creating online content about wine (as she just earned her WSET-2 certification and is working on level 3!), and developing fitness programming. Learn more about what services Jenn offers here.
Kristen splits her time between working on her first novel and running her freelance writing and editing business, KGS Creative, where she works with clients on content ranging from fitness to pets to travel, tech, and much more. See work samples and find out how to work with Kristen here.
However, the one thing that will never, ever change is the company’s mission to continue to let women (and men!) know that you simply can’t hate yourself healthy.
Multiple advertising, influencer, and sponsorship opportunities are available on the Fit Bottomed Girls’ website, email, social media accounts (including Mamas, Eats and Zen as well) for products and brands that are aligned with its mission. Spokesperson roles, consulting, product development, appearances, speaking engagements and brand endorsements from owners Jennipher Walters and Kristen Seymour are also offered. For a media kit with more information on opportunities, including specifics on reach, pricing and availability, or press and media inquiries, please email email@example.com.