7 Positive Body Image Apparel Companies


Fashion doesn’t exactly have the best rep when it comes to promoting positive body image. But, seeing that it’s Love Yo’Self Week and all — and because we love to call out peeps for doing the feel-good loving-women-of-all-sizes-and-shapes thing — we thought we’d highlight seven companies that are actually actively promoting a positive body image. Who’s doing it right? They’re doing it right!

7 Positive Body Image Apparel Companies

1. Title Nine. They’re using real women as models. Rock on.

2. Beyond Yoga. This company’s Be Body Proud! campaign is AWESOME.

3. Taffy. Finally! An activewear brand that’s not about covering up the curves.

4. swimsuitsforall. And when they say all, they really mean all! How refreshing. Also, love THIS.

5. Sheila Moon. Love to cycle? They love you, no matter your size.

6. Lola Getts. They get it. (Get it? Har har.)

7. Katie K. We love a lot about this brand, but this campaign is the coolest.

And, okay, so this is lingerie and not activewear, but we love this campaign, too. Forget the Photoshop, let’s celebrate who we are, as we are! —Jenn

FTC disclosure: We often receive products from companies to review. All thoughts and opinions are always entirely our own. Unless otherwise stated, we have received no compensation for our review and the content is purely editorial. Affiliate links may be included. If you purchase something through one of those links we may receive a small commission. Thanks for your support!


1 Comment
  1. Dee says:

    Thank you!
    I am a professor of Health Education and a yoga teacher. Thank you from the bottom of my heart for including companies that market to ALL women. I will refer all my students to these companies from now on.

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