Dove Embraces Reality
I’ve loved Dove’s Campaign for Real Beauty ever since its launch. In showing real women in its ads and commercials, the company has shown the world that beauty comes in all shapes and sizes—a philosophy the Fit Bottomed Girls are totally behind!
Everyone knows that models are retouched in ads and on the covers of magazines, but have you ever seen the process? It’s truly fascinating. And it will make you think twice the next time you think you’re not pretty/thin/awesome enough. This proves that almost no one else is either!
—Erin
Comments
I do love the campaign and the message, but… I have a hard time getting over the fact that Dove is owned by the same company that owns Axe body spray.
This is just a marketing ploy. Dove don’t care about how we feel about our bodies, they only care about how we feel about their products. Dove is owned by Unilever, who promote so many of their other products in a completely different way.
Well of course no company really truly cares about what we feel about our bodies. A company can’t survive if it isn’t making money and if the angle Dove is taking is making more people buy their products, then of course they will stick with this angle. By buying such products, though, we are telling these companies what it is we want and if there is money to be made, companies will more than happy to deliver. We do have control.